Many bloggers who first started a blog will ignore the importance of the “About” page. I’ve came across some WordPress blogs with a link to the “About” page, however it is left unmodified with the default message such as:
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.
Many people try to hide their true identity in the blogosphere. But most bloggers who own a niche blog will provide an “About” page to serve as an FAQ section of either their blog or the author themselves. How are you going to write an “About” page? What’s the impact of it?
If you take a look at the navigation on top of this blog, you will see the word “About”. This is a page written by me, to tell you a little more about this blog nature and my objectives of starting this blog. After reading my “About” page, I believe now you know more about my background. Why is this “About” page important to a blog?
The “About” page gives you the following advantages:
Transparency
Readers get to know about the author(s) general or personal information such as the background, interests, experiences of the author(s), as well as the objectives of creating the blog. This can help to build some trust between the author and reader by asking the question “How trustful is the blog content written by this author?”. It’s rather hard for one to judge an author straight away.
Interaction
Blog is part of Web 2.0, which encourages interaction among site admin and readers. Once you have posted the informative “About” page, readers will feel closer to you. If they have faith in you, they may always come back to you to ask for opinions.
Highlights
In the “About” page, you may also like to highlight your featured pages or posts. Most of the time, the “About” page gain more hits than the posts or pages in the archives. So if you have something to share with you readers such as “Featured post”, “Popular post” or whatever you name it, this is a good place for you to introduce to your readers – especially first time visitors.
How to write an “About” page? Here are some key features that you may want to take note:
- Photo – Don’t let your readers having the trouble to imagine how you look like. It’s a recognition.
- Blog objectives – What is your blog about? What will your readers gain from it?
- Introduce yourself – Tell your readers about your experience related to your blog nature.
- Introduce blogging – Some readers might be new to the “Blog” tech. Tell them what is a blog or at least give a brief guide on your blog navigation.
- Contact details – In case your readers have something to ask you. You may like to put this in a separate page such as the “Contact” page.
An “About” page should be:
- short
- relevant
- an outstanding navigation
- posted with privacy concern content
Last but not least, an “About” page also means the impression of your blog!
- Standard
- Professional-looking
- Recognition (trust)
